Turn prospects into engaged customers

Today’s B2B buyers have high expectations, and those expectations will not be met if B2B buyers are accustomed to sophisticated consumer interactions in their personal lives. Executive B2B buyers are not impressed by marketing driven by large, relatively impersonal data analysis that leads to inconsistent and conflicting interactions or sales outreach that doesn’t cater specifically to their needs at the right time. This blog recommends taking a new approach that unifies relationship data across the full customer lifecycle.

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Improve observability, strengthen security, and proactively remediate vulnerabilities

There are DevOps tools for every phase of the app lifecycle. Use Azure to implement DevOps practices throughout application planning, development, delivery, and operations. By applying the right combination of DevOps technologies, culture, and processes, you can achieve continual software delivery and offer better value for your customers.

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View: Improve observability, strengthen security, and proactively remediate vulnerabilities

Dow uses vision AI at the edge to boost employee safety and security with Azure

Dow is a leader in materials science, focused on delivering innovative and sustainable customer-centric solutions. An important priority for the chemical company is safety, and Microsoft Azure played a crucial role in enabling preventative leak detection with the goal of zero safety-related events at its facilities. The initial solution leverages Azure AI to analyze live video and uses an app to trigger notifications to the operator if it detects a possible leak. Azure Video Analyzer, coupled with Azure DevOps, provided a quick, low-latency, low-resource, and easily scalable solution. Machine learning ensures the model is continually refined, so it gets better with each interaction. Best of all, this model can be leveraged for other applications, such as detecting when employees aren’t wearing proper PPE in industrial locations, and security monitoring.

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Worldwide logistics provider connects the dots, boosts ROI with Dynamics 365 Marketing

How does a global company connect its salespeople to customers in an efficient yet personal way? Rotterdam-based Broekman Logistics decided to add the Microsoft Dynamics 365 Marketing app to the company’s existing Dynamics 365 Sales app to make it even easier and more efficient to find and develop high-quality leads and nurture customer relationships. As a result, Broekman Logistics not only increased its sales, but also gained valuable insights that it uses to sharpen sales management. The real engine behind global logistics? It’s all about a smooth collaboration between sales and marketing.

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Just move it to the cloud

This blog outlines the different methods of data migration and use cases. Your method of migrating data to the cloud will depend on many factors. Migrating large amounts of data can be done with any of the methods explained in the blog, including Azure Data Box, File Shares, Site Recovery service, and more.

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