ApertureED

User-friendly platform to empower educators and students.

ApertureED sought to rebuild their platform in WordPress to create a modern, responsive design while maintaining existing content, SEO, and ease of content management.

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Synergo - full service web & mobile solutions team.

ApertureED, a leader in building social and emotional skills in students, serves over 8,000 schools, 3 million students, and 156,000 educators. Their primary product, DESSA, empowers educators to improve students’ emotional well-being.

ApertureED sought to rebuild their platform in WordPress to create a modern, responsive design while maintaining existing content, SEO, and ease of content management.

Project Transformation

Challenge and Scope

Solutions

Business impact

Technologies and Tools

The team

1 — Challenge and Scope

The main challenge was to recreate the original site with pixel-perfect accuracy while moving it to WordPress
— 1

Pixel-Perfect Redesign

Recreate the original site with absolute design accuracy.
— 2

User-Friendly Admin Interface

Provide an intuitive drag-and-drop interface to simplify content management.
— 3

Custom Content Logic

Develop specific structures for post types like blogs, news, research papers, and webinars.
— 4

SEO and Performance

Retain existing SEO rankings and optimize page speed to achieve over 90% on Google PageSpeed.

2 — Solutions

A modernized platform built on WordPress, maintaining design fidelity and enhancing usability
— 1

Custom Theme Development

Built a bespoke theme to match the original design with precision.
— 2

Simplified Content Management

Used Oxygen Builder and Advanced Custom Fields for easy updates by the client.
— 3

Custom Post Types

Structured content categories like blogs, news, and webinars for efficient management.
— 4

Performance Optimization

Achieved over 90% on Google PageSpeed, ensuring fast load times and improved user experience.

3 — Business Impact

Empowering the client to meet market demands, stay competitive, and deliver greater value to their customers.

Efficient Content Management

Synergo - full service web & mobile solutions team.

Allowed the internal team to update and publish content faster, saving time and resources.

Preserved SEO Rankings

Synergo - full service web & mobile solutions team.

Retained visibility in search results, supporting competitive positioning.

Improved Performance

Synergo - full service web & mobile solutions team.

Faster load times enhanced user engagement and reduced bounce rates.

Scalability

Synergo - full service web & mobile solutions team.

The platform now supports future growth in content and users without added complexity.

4 — Technologies and Tools

These technologies are chosen to align with client goals, ensuring innovative and impactful results.
— 1

WordPress as a Core CMS for content management.

— 2

Oxygen Builder Framework for drag-and-drop content editing.

— 3

Custom Post Type UI

— 4

FacetWP for Efficient content filtering.

— 5

HubSpot for Integrated form management.

— 6

PHP, MySQL, JavaScript, jQuery as Backend development languages.

— 7

HTML5/CSS3 for Frontend design and responsiveness.

5 — The Team

By combining technical proficiency, creativity, and effective communication, our teams consistently transform challenges into opportunities, driving success across industries.

Tech Lead

Synergo - full service web & mobile solutions team.

Oversaw technical execution and project strategy.

Frontend Developers

Synergo - full service web & mobile solutions team.

Recreated the pixel-perfect user interface.

Backend Developers

Synergo - full service web & mobile solutions team.

Built and optimized CMS functionality and performance.

SEO Specialist

Synergo - full service web & mobile solutions team.

Ensured high rankings and improved page load speed.

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