Lynq

A Mobile App That Creates An Innovative Hospitality Experience

A unique approach to improve the profitability of bars and restaurants.

Synergo - full service web & mobile solutions team.

Lynq, a Toronto-based startup, enhances customer experience and profitability for restaurants and bars by offering automatic cash back through credit card use at partner locations. Synergo Group stepped in to take over and prepare their mobile app for launch after unsatisfactory results from previous teams.

Project Transformation

Challenge and Scope

Solutions

Business impact

Technologies and Tools

The team

1 — Challenge and Scope

Lynq aimed to support restaurant recovery post-pandemic and offer consumers rewards to encourage indoor dining.

— 1

Disconnected Guest Experience

Prior to the app, the guest experience involved multiple touchpoints that were not integrated, making it cumbersome for users to book services, request amenities, and communicate with staff.

— 2

Manual Booking and Payment Processes

Handling reservations and payments manually was inefficient and prone to errors. By integrating Fintech solutions, the app allowed for secure, automated booking and cashless payments, reducing errors and increasing convenience for both guests and staff.

— 3

Inefficient Staff Coordination

The lack of an efficient system for staff coordination led to delays in responding to guest requests. The app enabled better communication between departments, ensuring prompt and coordinated services.

— 4

Lack of Real-Time Data Insights

Decision-makers had no real-time insights into bookings, occupancy rates, or guest preferences. The app provided access to real-time analytics, enabling data-driven decisions and enhancing operational efficiency.

— 5

Scalability Issues with Existing Systems

As the business grew, existing systems were unable to handle the increased volume of bookings and interactions. The new mobile app provided a scalable solution that could grow alongside the business without performance issues.

2 — Solutions

This approach enabled our client to achieve their goals with confidence and efficiency.

— 1

User-Centric Design and Prototyping

A user-centric approach was used to design the app, ensuring it catered to both guests and staff seamlessly. We developed prototypes and wireframes, seeking feedback from key stakeholders to refine the user interface (UI) and improve the user experience (UX) before full development began.

— 2

Integration with Existing Systems

The app was integrated with the client’s existing systems, including CRM, booking platforms, and payment gateways. This ensured that all operations were streamlined, and data from multiple sources could be managed and utilized effectively.

— 3

Testing and QA

We conducted functional, security, and user acceptance testing to ensure smooth performance, bug-free features, and a reliable user experience.

— 4

Deployment and Training

The app was deployed in stages to avoid disruptions, with staff training provided to maximize platform use and new features.

— 5

Technology Stack Selection

We selected React Native for mobile development to ensure a consistent and high-quality experience across both Android and iOS platforms. AWS was used for backend services and data storage, providing a scalable and secure environment. Node.js was utilized to handle server-side logic, and Firebase was integrated for real-time features and user authentication.

3 — Business Impact

Empowering the client to meet market demands, stay competitive, and deliver greater value to their customers.

Improved Guest Satisfaction

The app streamlined the entire guest experience, from booking to checkout. Guests could easily manage their stay, request services, and make payments through a single platform, resulting in a more convenient and personalized experience. This significantly boosted guest satisfaction and increased positive feedback.

Reduced Manual Errors and Cost Savings

Automating booking, payment, and coordination processes reduced the reliance on manual entry, which lowered the risk of human errors. This resulted in fewer booking mistakes and billing discrepancies, leading to cost savings and more accurate financial records.

Higher Revenue through Upselling and Personalized Offers

The CRM integration allowed the client to offer personalized recommendations and services to guests based on their preferences and behaviors. This led to increased upselling of additional services, such as spa treatments and dining experiences, ultimately boosting overall revenue.

Real-Time Insights for Better Decision-Making

Managers were equipped with real-time data and analytics on occupancy, guest behavior, and service usage. This data allowed the business to make informed decisions, optimize services, manage inventory, and plan promotions effectively. Real-time insights also enabled quick adjustments to meet guest needs and market trends.

Payment and Security

Introducing secure, cashless payment features simplified the payment process for guests, encouraging a faster check-out experience. Additionally, encrypted payment gateways ensured guest data privacy and built trust, contributing to an overall safer financial ecosystem.

Reduction in Operational Costs

Automating booking management, payment handling, and coordination between departments reduced administrative costs. Additionally, with fewer manual errors, the need for corrections and reworks was minimized, contributing to further cost savings.

4 — Technologies and Tools

These technologies are chosen to align with client goals, ensuring innovative and impactful results.

— 1

Frontend and Backend Development using ReactJS for frontend and Node.js for backend

— 2

UI/UX Design focused on intuitive mobile experiences

— 3

Cross-Platform Development using React Native

— 4

Integrated services with REST APIs and GraphQL

5 — The Team

By combining technical proficiency, creativity, and effective communication, our teams consistently transform challenges into opportunities, driving success across industries.

Senior Software Engineer

Led the technical development and ensured high-quality code delivery.

Mobile Developer

Focused on building the app using React Native for a seamless mobile experience.

Backend Developer

Coordinated the team, managed timelines, and ensured clear communication with the client.

Project Manager

Coordinated the team, managed timelines, and ensured clear communication with the client.

DevOps Engineers

Supported deployment and infrastructure using tools like Docker and Kubernetes, ensuring smooth operations.

"Within four months of working with Synergo Group, the company has established a more stable environment and improved its UI/UX. The team is highly professional and easy to work with. They manage the project efficiently and genuinely care about the success of the company and their products.
The team asks questions about what we want to build in order to understand and solve the broader problem. That’s really valuable. You don’t get that from many contractors."

Mark Jones - Founder

Book a meeting with us!

Tell us about your project and we will make it real. Fill out the form or send an email to [email protected]