Why The Sales-Marketing Divide Is Disappearing

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New technology, like marketing automation, is opening doors to easily provide relevant content to customers at every stage in the buying process. However, in order to make full use of these tools, marketing and sales functions need to be in close communication. At Synergo Group, we can get you set up on the first step of this journey--sharing data and goals through the integrated Dynamics 365 platform. Check out this article for tips on keeping these two functions working as a seamless team. And contact us today to find the right platform to integrate your sales and marketing.

We’ve talked a lot about the importance of aligning marketing and sales. Shared data and goals lead to better lead generation and conversion, benefitting everyone. But we also understand that synchronizing these two departments is easier said than done. Using compatible tools like Dynamics 365 for both marketing and sales is a great first step. Check out this article for ideas on how to form a lasting relationship between these two essential functions. And contact us today to learn more.

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