An app to help improve the profitability of bars and restaurants
Synergo Group is happy to support Lynq, a promising startup, recently launched in Toronto, Canada. Lynq has a unique approach to improve the profitability of bars and restaurants, while allowing customers to receive cash back automatically by just paying with their normal credit card.
The entire hospitality industry faces, among other challenges, the challenge of getting people to start going out again. Long gone are the days when people used to randomly go out for a drink or have a bar-hop experience. The new dining experience after the pandemic is impacting all of us, and owners of bars and restaurants have been forced to improvise new ways of thinking.
Lynq rewards users seamlessly and in the background, without needing coupons or staff involvement, when they connect with others face to face while having a meal or a drink. Lynq works with the credit card networks to deliver the discrete experience, rewarding users with real cash back in seconds.
A dedicated team at Synergo, working with the latest mobile technologies, helped develop an iOS and Android app, and supporting backend, to create this innovative hospitality experience for end–users (customers), and for owners of bars and restaurants alike.
Synergo Group has extended expertise in the hospitality industry.
A team of designers, developers, testers, product managers, business Analysts (an Agile team) worked closely with the business side of this product to understand consumer needs and to deliver a product with a great experience.
Here are just a few features to be mentioned from the process of developing this product.
Top features for end users
- Earn cash back automatically when you pay with your normal credit card at Toronto bars and restaurants.
- Lynq works seamlessly in the background with Visa and Mastercard to reward users with real cash back that they can redeem via Interac e-Transfer.
- Lynq users can send some of their cash rewards to friends in seconds
- Lynq users earn $5 when they invite a friend that also becomes a user
The main benefits to bars and restaurants
- Lynq helps to improve partner location slow periods through time-based rewards
- Lynq helps to increase average transaction values through minimum-spend rewards
- No staff involvement is needed for the program to run
- It’s a hospitality focused rewards program designed to help improve profitability of bars and restaurants.
Download the app
Get on the App Store.
Get on the Google Play.
Recently, Lynq has been featured in the Toronto Star, Canada’s largest news publication, where Mark Jones, CEO of Lynq, explains the vision and the mission of this startup that came up with such a solution, a new type of hospitality experience, most needed during the recovery period of the pandemic.
Lynq connects directly to the user’s credit card network and allows diners to redeem their rewards for cash via Interac e-Transfers. All you have to do is show up and pay with the card you have linked to your Lynq account.
“It’s seamless,” Jones said, and removes the need for coupons or QR codes that present more work for already stretched employees. Jones hopes to expand to cities outside of Toronto eventually, but for now, is looking to make an impact on this city’s re-emerging restaurant industry.”
“The loss and closures of local restaurants completely changed the fabric of our city and communities,” Jones said. “We need to do our best to continuously support them.”
To read the full story “Oysters and rosé: Toronto’s hospitality industry tried to lure back staff” click here.
The Synergo team is thrilled to support a local startup, as well as the local hospitality industry in Toronto, by developing this product, and to improve everyone’s experience.
As more locations come on board we look forward to continuing to support the Lynq team with an exciting roadmap ahead.
If you have a startup idea you would like to discuss, and estimate your product from scratch or simply add-on tech or business expertise to your ongoing project, we are here to help. Let’s talk.
