Spanish Telco Builds Digital Assistant Based on Natural Language Bot

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Technology is now learning our language instead of the other way around. Let Synergo Group connect you with advanced solutions you can use to engage your customers. Watch this video to see how quick and easy it was for a Spanish telco to build a natural language bot with Microsoft artificial intelligence (AI) to converse with. 346 million customers in 17 countries. Contact us to find out how we can help you keep pushing the boundaries of business.


Spanish telco Telefonica decided to transform data into something useful for its 346 million customers. They chose Microsoft artificial intelligence (AI) customers to create Aura, a digital assistant based on natural language. Using Azure Bot Services and Cognitive Services, they were able to seamlessly create Aura on an open framework. Now customers can interact with Aura through multiple channels: home devices, mobile apps, social channels, or other digital assistants–in different languages.

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