Retail as a service

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Reimagining tech innovations as new offerings can provide a business with additional revenue opportunities, give rise to complementary services, and pave the way for profitable new partnerships. See how Kroger's tech division, is using Microsoft #RetailTech to offer cutting-edge solutions as a retail-as-a-service (RaaS) capability.


Innovative solutions that increase revenue and generate industrywide disruption are the Holy Grail of digital transformation. Developing such solutions isn’t simple, though. It requires accurate insights, significant research and development (R&D), and a stable, accessible platform that can make the solution easily available to partners and clients. The effort can be well worth it, as groundbreaking applications can open up new revenue streams, enable complementary capabilities, and foster long-lasting partnerships that can elevate a business to new heights.

In this video, you’ll learn how the Kroger Co. technology division is leading the industry by leveraging Microsoft tools to provide its own innovations as a new offering: retail as a service.

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