Mobile solutions for retailers: Off the shelf or private label?

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Mobile technology has become an integral part of today's #RetailTech. But as retailers increase the number of mobile devices in their operations, they must decide whether to create their own private-label devices or purchase off-the-shelf units. Read this article to learn the pros and cons of each alternative and get insights into the future of mobile technology in the retail industry.

As mobile devices became more user-friendly, media-focused, and accessible, consumers gain always-on access to the benefits of digital transformation. Such devices also provide retail businesses with the tools to create more-personalized experiences tailored to each user’s unique preferences and shopping habits. But the benefits don’t stop there. Retailers have realized that digital technology can be as useful for customer-facing applications as it is for internal processes, and they’ve started employing it to help their workers provide immediate solutions to customer issues.

While mobile solutions have become crucial tools for employees, they pose a new challenge for retailers: Should they choose private-label or off-the-shelf devices? In this article, you’ll learn about the pros and cons of each to help you decide which works best for your business.

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