Healthcare organizations face extreme business, clinical, and technical pressures as they make the shift from fee-for-service to value-based care delivery and reimbursement models. Legacy Electronic Health Records (EHRs), as they are architected today, lack true collaboration capabilities, resulting in clinician inefficiencies and patient dissatisfaction. To make matters worse, with the shift from volume- to value-based payments, patients are now discharged “quicker and sicker” into a delivery ecosystem that was never designed to manage and coordinate care beyond any single facility. To succeed in this new paradigm, providers must become increasingly more agile and collaborative; they must also recognize the importance of CRM as a component of their patient engagement strategy.
Read this whitepaper to learn how Microsoft Dynamics CRM provides healthcare organizations with the salesforce automation, marketing planning, social listening and engagement, customer service, and analytics capabilities that are crucial for improving patient care and enhancing collaboration within and among care teams.