Kroger: Video analytics for action

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An insight-driven approach to #customization can help provide a better view of your customers and create new opportunities to deliver impactful experiences. Watch this video to learn about Kroger's approach to video #analytics and how #Microsoft is enabling them to revolutionize the #retail shopping experience.

Customizability in the retail industry can prove quite challenging. It requires tons of data, the capacity to accurately analyze said data, and the creativity to innovate based upon the results obtained. All of this must be executed while ensuring an intuitive shopping experience that maximizes available space and avoids over-saturation, both visually and physically. If this sounds complex, that’s because it is—but when done properly, it can unlock a myriad of opportunities to provide your shoppers with tailor-made experiences.

In this video, you’ll watch how Kroger, the largest supermarket chain in the U.S., is utilizing video analytics to improve operations and create revenue-generating customer experiences.

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