Expand your service portfolio by leveraging real-time customer data. Learn more about Azure IoT.

How do you create brand loyalty? In other words, how do you make customers trust your business based on objective reasons that go beyond just brand recognition? To be fair, there is no single answer to this question, but if we’ve learned anything from the digital age, it’s that giving your customers unwavering support and optimizing your products based on their feedback can go a long way to ensuring a business’ survival.

So how are today’s leading enterprises gathering data to obtain accurate insights into their customers to create new products and services? And, more importantly, how can your organization learn from their success to disrupt the market and become a top player in the industry?

Subscribe now to stay updated on the latest digital trends and how you can create a more connected business with Microsoft Azure IoT.

View: Expand your service portfolio by leveraging real-time customer data. Learn more about Azure IoT.

Enrich your customer, manager, and employee experiences. Get started with Microsoft Retail Solutions.

Effective retail solutions provide stakeholders with relevant information and insights. Whether you’re building shelves that help shoppers find curated offers, apps that give insights into business performance, or work tools that empower employees to do more with less, you must also provide the data that each user needs to make better-informed decisions.

Subscribe now to learn more about how you can create high-impact solutions that elevate customers’ shopping experiences through the power of Microsoft Retail Solutions.

View: Enrich your customer, manager, and employee experiences. Get started with Microsoft Retail Solutions.

Why Migrate with Azure?

With Microsoft Azure Migration Program (AMP), customers receive prescriptive guidance for a step-by-step approach for a path to the cloud from start to finish.

The program delivers technical skill building to ensure your organization can successfully adopt Azure; best practices for a step-to-step approach from start to finish; Azure engineering support for data and infrastructure foundations; expert guidance from specialized migration partners; free Azure tools to help you efficiently execute migrations; and cost effective offers to help you save money before, during, and after migration. All of this, available to all Azure customers, scaled through specialized migration partners.

Contact us for more information or assistance in migrating.

View: Why Migrate with Azure?

Rolls-Royce and Microsoft collaborate to create new digital capabilities

If you’ve ever experienced a flight delay, you know how frustrating it can be to sit in an airplane for what seems like an eternity, especially if you have other flights to catch or someone is waiting for you at your destination. But you’re not the only one negatively affected by these extended pit stops. Like any other transportation business, airlines make a profit the more their planes are in transit, and they lose millions of dollars per year to unexpected maintenance delays.

Within this context, Rolls-Royce—one of the leading suppliers of aircraft engines across the world—saw an opportunity to disrupt the traditional sales model and leverage digital transformation to make flights safer while decreasing delays. Watch this video to learn how Rolls-Royce is using Microsoft Azure and IoT to obtain, analyze, and filter critical component data to ensure their engines always fly in the best condition possible and that thousands of passengers reach their destinations safe and sound every day.

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Vision of innovation


Among the objectives of digital transformation is making information more accessible to those who need it, whether they’re consumers, decision-makers, or employees. The retail industry is no exception, and businesses have taken advantage of many innovative solutions to enrich their stakeholders’ experiences by using customer-facing applications and digital workplace tools. Retailers now have better insights into how their customers perceive their brands, and these businesses are able to make more-informed decisions.

In this video, you’ll discover how industry leader Kroger is using Microsoft technology to empower its consumers, employees, and CPG providers with unique digital solutions.

Vision of innovation


Among the objectives of digital transformation is making information more accessible to those who need it, whether they’re consumers, decision-makers, or employees. The retail industry is no exception, and businesses have taken advantage of many innovative solutions to enrich their stakeholders’ experiences by using customer-facing applications and digital workplace tools. Retailers now have better insights into how their customers perceive their brands, and these businesses are able to make more-informed decisions.

In this video, you’ll discover how industry leader Kroger is using Microsoft technology to empower its consumers, employees, and CPG providers with unique digital solutions.

Mobile solutions for retailers: Off the shelf or private label?

As mobile devices became more user-friendly, media-focused, and accessible, consumers gain always-on access to the benefits of digital transformation. Such devices also provide retail businesses with the tools to create more-personalized experiences tailored to each user’s unique preferences and shopping habits. But the benefits don’t stop there. Retailers have realized that digital technology can be as useful for customer-facing applications as it is for internal processes, and they’ve started employing it to help their workers provide immediate solutions to customer issues.

While mobile solutions have become crucial tools for employees, they pose a new challenge for retailers: Should they choose private-label or off-the-shelf devices? In this article, you’ll learn about the pros and cons of each to help you decide which works best for your business.

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Bringing Apps and Start-ups Together

More frequently than ever, consumers are utilizing apps for news, food, information, social networking and more. Of course, the cloud forms the core of the app economy and small to medium businesses need service providers that support their financial needs and requirements.

In his article, “Bringing Apps and Start-ups Together,” Prabhakar Jayakumar writes that 90% of all data used over the last two years was created using an optimized data management tool. For digitization to progress, modern app development requires efficient data management and processing. The app must engage users and generate content, “and then process the data generated to garner insights, which can enhance the performance of the app or brand,” writes Jayakumar. He adds that this is where cloud service providers can be of great help, in setting up databases to be quick and fail-proof.

In short, Jayakumar sees service providers can help SMBs deploy applications quickly and cost-effectively: “Less coding, limitless scalability, exceedingly fast deployments, and fool-proof security are the pillars of tomorrow’s app economy, powered by the cloud.”

Read Jayakumar’s entire article and contact us for cloud migration support.

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